You don't need to quit your 9-5 to build your personal brand. You just need a 5-9 that works.
Every week, you'll get actionable tips to optimize your life, become a 5to9 Creator, and build your personal brand, all in a less than 4-minute read.
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The death of the "follower" 💀
Published 7 months ago • 3 min read
Heyy Reader, How has your week been? It's been raining like crazy in Toronto so I hope you're doing better haha.
Highlights for this week: ❇️ How has social media evolved in 2024? 🤖 ChatGPT Prompt: Learn a new language 🧃 Link to our latest Creator Juice episode: Creator Therapy 🖼️ Fun AI-Generated Images of the week: Solar Eclipse
❇️ "The Death of the follower"
I was SO INSPIRED by this talk with the same title by the founder of Patreon, Jack Conte. The link to the video is below:
When Youtube started out and created the "Subscribe button", it was a game changer. You now had the ability to reach millions with your art. Whether you wanted to sing, dance, make short films or just share fun things from your life, you had the ability to reach people.
What has changed over the years is how even if you have 10,000 followers, when you share a piece of content online, your words don't reach 10,000 people. It only reaches a small % of it.
So why is this relevant to you?
3 years ago, you could have been any professional OR a content creator.
In 2024, you can be any professional AND a content creator.
More and more people are coming into the content creation world.
Ever wondered why people do this?
❌ To become famous ❌ To make easy money ❌ To feed their ego
The reality is that:
✅ You attract new opportunities ✅ You expand your network of like-minded people ✅ You can help improve lives ✅ You strengthen your personal brand
So with the changing landscape, your focus should be split into two efforts:
Prospecting : Finding new eyes to see your brand. "Law of the Seven Degrees of Separation" states that any two people in the world are separated by at most seven connections connecting one person (acquaintance, friend, relative, or other) to another. So you never know HOW you would expose yourself to new opportunities. You have to allow yourself to put yourself out there so that people can find you.
Building Community : Building Community is basically building 1-on-1 relationships at scale. Have deeper conversations with multiple individuals who share a connection with you. As platforms gatekeep the people who follow you, it's best to explore other ways to reach them eactly like THIS newsletter that you are reading right now. A weekly resource sharing your insights, learnings, finding and more. You cannot imagine how powerful your perspective is and the impact it can have on someone. So here's your reminder to not sleep on this opportunity...
💬 Reply telling me how I can help and I will write about it in the next edition of this newsletter.✍️
🎨 Personal Brand Consistency 101
Wanted to share this amazing replay of a LIVE session my buddy and co-host of the Creator Juice podcast, Lucas O'Keefe did a while back. He's one of my biggest inspiration when it comes to consistency. The dude hasn't missed posting a day in years + hios brand is always on point. This video shows you how you can use Adobe Express to be consistent with your brand. He's also got an awesome weekly newsletter that you can sign up for here if you want Social media updates right in your inbox.
Today's a fun prompt I found which will maybe help you kickstart that language you've always wanted to learn. I tried Duolingo but it didnt work out lol maybe this might?
Prompt: I am trying to learn [TARGET LANGUAGE]. Please provide a list of basic greetings, common expressions, and basic questions that are used all the time.
Source: u/wgmimedia on Reddit
🧃EP16: Listen to this if you need some 'Creator Therapy'
"Can my content evolve into something else I find interesting or do I stick to my niche?" If you've ever asked yourself this question, this episode is for you.
In this episode, Lucas and I discuss my keen interest in changing my content style. We talk about the pros and cons and discuss some common tactical challenges around questions like "Should I start a new account or use my existing account?"
Welcome a segment we like to call "Creator Therapy". A friendly conversation with your creator buddies about this amazing journey of being a creator.
This week we have: Solar Eclipes throwback but AI generated
🧞♂️Your wish is my command
Thanks for reading! When you signed up for this newsletter, my promise to you was to help you empower your individuality and help you fulfil your true potential. What did you think of today's newsletter? Reply to this email and let me know what you'd like to see more of.
You don't need to quit your 9-5 to build your personal brand. You just need a 5-9 that works.
Every week, you'll get actionable tips to optimize your life, become a 5to9 Creator, and build your personal brand, all in a less than 4-minute read.
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